Thursday, July 06, 2006

Gimme a break

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The Wall Street Journal
today broke the shocking story that KitKat flavors such as Lemon Yogurt and Mango Passionfruit are not appreciated by consumers. The story also revealed the odd trivia fact that the Brits eat a KitKat roughly every 47 seconds. Fascinating.

In any case, the article does not uncover the full scope of Nestle's mad-scientist approach to one of its most popular candy bars. Thankfully, Wikipedia's entry on the KitKat bar collects the bewildering array of odd flavor choices company execs have attempted throughout the course of their bizarre social experiment, including Kit Kat Matcha (Green tea) and Kit Kat White with Maple Syrup.